STELLA Branding Guidelines

Logos

Branding

These logos can be used for consortium-wide branding or when referring to the organization.

Transparent background, used for light background colors

Transparent background, used for dark background colors

Membership

These logos can be used for consortium-wide branding or when referring to the organization.

Transparent background, used for light background colors

Transparent background, used for dark background colors

Simplified (Promotional Products) Logo

When printing smaller images, or printing on products with a limited color palette, use this black and white version without the common thread design.

Social Media Icon

Clearspace

Try to leave a minimum clearspace of approximately half the height of the logo between the logo and other elements or margins.

Color Palette

Our revised color palette refreshes the brand’s existing colors.

Denim Blue: #516496
Goldenrod: #ffb100
Pale Blue: #516496 (15% opacity)

Fonts

Fenwick and Avenir are the STELLA brand’s primary typeface families.

Fenwick Bold is used for titles, Fenwick Light is used for subtitles and section headings, and Avenir / Avenir Light are used for body text.

Canva offers various weights of Avenir in their Canva Pro accounts, but not Fenwick.